Initial Search #1
What is your goal? How many generations do you want to find?Using the information you have, search for readily available information, links and documentation, organizing it into a family tree.
Find Missing Persons #2
Finding individuals missing from your tree may require additional research, ordering documents such as birth and death certificates and talking to family members.
Create a Family Tree #3
Intensive research may be required. Out of town libraries,, archives and government agencies may need to be contacted or visited.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.
Next Steps…
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.